SEO and Link Building

SEO can be a very difficult to grasp concept. How does it affect the way we surf and shop online? This article will help to explain how SEO and link building can work together. To understand SEO you first must understand what it is really all about.


SEO or Search Engine Optimization is the process of optimizing a website for the top ranking it will have on search engines. The higher up in the search results a site appears, the more likely it will appear at the top of the results page and therefore, the higher its search engine ranking will be. SEO services are typically offered by a website developer who has experience in this field.

This is also referred to as “link building”. Link building is the process of helping the site to get more organic traffic and as a result, more organic traffic means a better chance of receiving more traffic and higher rankings.

Links pointing back to your site can be anything from having comments left on your blog or web page, to sending emails to other people, to posting links on social networking sites. The links you send out to other sites are called “link exchanges” and they are a free way to add backlinks. Links exchanged through social networking services like Facebook, Digg, Orkut and LinkedIn can be a great place to start when thinking about developing quality links.

If you do not feel confident enough to do it yourself, there are many professional SEO and link building companies available to help. Whether you are just getting started in SEO or need more training, you can find a professional SEO company that specializes in this field to work with you.

The major search engines, like Google, Yahoo and Bing, all use robots to crawl the internet and search websites for web content. These robots look for specific keywords and phrases that are related to the topic of the web page.

When the robots spot a match it will determine whether the website is informative or not based on its content and this determines the ranking of the site in the search engine results. The higher a website ranks in the search engine results the higher the chances of it appearing in the search engine results.

SEO and link building also includes the method of using key words in the title of a website, in the contents of the website, in the meta tags of a website and in the URLs of the websites. These key words and phrases are used as keywords, which are targeted to get the site into the search engine results.

So if we take SEO and link building at face value, what does it mean to the consumer? The consumer looking for a particular product or service may want to visit a website with lots of links to that website.

The consumer looking for information or products may visit a website with lots of links pointing to it and search engines are finding those links to be relevant and giving them the result they were looking for. The consumer looking for information or products may click on a link to a website and be redirected to a website with lots of valuable information to give them more information or the product they were looking for.

Links from sites with great content and valuable information are generally much more valuable than links from less relevant sites, even if they may be all created by the same SEO service provider. The consumer should always be careful to read any website’s About Us section to find out exactly what services are being offered and what kind of business is being operated.

The internet is constantly evolving and improving its techniques and strategies for both SEO and link building. The best place to learn about these techniques is from professionals who have experience with both and have written articles on the subject for various websites.