Search Engine Optimisation Techniques – Link Building and Backlinking
This is the fourth article in my series on Search Engine Optimisation. In this post I will discuss two important Search Engine Optimisation techniques – link building and keyword research. Links are the secret of the search engines. If you wish to climb up the rankings, you need links.
In Search Engine Optimisation, there are various methods to gain links. These methods vary, but the important point is that you must create quality links to your website. Let us have a closer look at these two methods.
The first technique is called SEO Link Building. In this method, you construct links to your website in order to build up the popularity and trust of your website. These links can be either – external links from a number of sources like – blogs, forum threads, discussion boards, RSS feeds etc., or you can build them internally as the links to your website coming from internal pages of your website.
SEO Link Building is an important part of Search Engine Optimisation. It makes sense to avoid linking to irrelevant websites and building more link popularity with the search engines as this might attract bad PR from Google, especially in the ‘People’ category.
Link building is the way you increase the popularity of your website in the search engines. To do this, you should take care of these aspects: you should keep your site clean and should have content; you should give a good picture of your website to search engines; you should avoid creating ‘low quality’ sites. These are the basic tips of Search Engine Optimisation and if you follow them strictly, your website would not only increase in rank in Google, but would also have higher page ranks in other search engines as well.
You can get links from many places, as the main aim of SEO link building is building up the popularity of your website. You can also get a higher ranking in the search engines by using PR sites that have a good reputation in the PR industry.
There are several tools that help you in making search engine optimization link building more successful. There are different ways to use such tools, such as – using direct, follow links, guest blogging, article submission, article marketing etc. Some of the tools are free, while some are paid.
By building up your website traffic, you would also benefit from a higher page rank and consequently would make your website popular. Even if you do not have much of money, there are still things that you can do in order to promote your website. There are SEO services providers who would help you with promoting your website on the internet.
SEO Link Building will also help you in creating backlinks. Backlinks are the links that link to your website, and they are mainly used by search engines. These search engines use the backlinks that you build as references in order to index your website and show it in their results.
SEO Link Building will certainly help in your Search Engine Optimisation efforts. The main way to improve your ranking on the search engines is to submit your website link to directories and high traffic sites, where there are lots of people searching for information about your company.
There are many SEO websites which provide you all the services related to Search Engine Optimisation. Such companies would charge you depending upon the type of service you want and also on the amount of traffic you would get from the search engines.